Illuminate SF Festival of Light is a series of free guided walking tours and an open-top bus tour exploring San Francisco’s various displays of light art installations. It runs during the winter solstice, the longest nights of the year, from Thanksgiving through New years day and is funded by the San Francisco Travel Association.
I aimed to create a marketing campaign that will convey the brilliance and excitement of the historic art installations throughout San Francisco. I have achieved this by creating a design language that is as bright as the festival utilizing type and color to my advantage.
